Autora: Méndez Marecos, María Graciela.
Resumen
La Atención al Cliente es punto de inicio de contacto con el cliente, es el sector de la empresa que mayor capacitación debe recibir de manera a captar y responder a las necesidades del cliente. El objetivo de este trabajo de investigación es: determinar las características que presenta la Atención al Cliente en Ciudad del Este. En el tema investigado se determinó el diseño de Investigación no Experimental Transaccional descriptiva, el tipo de investigación que se ajusta fue el descriptivo. Los resultados obtenidos confirman que es necesario un nuevo enfoque de atención al cliente, orientado al cliente cono centro del esfuerzo de las empresas.
Palabras clave: Administración, Calidad, Atención al Cliente, Diferenciación Competitiva.
Abstract
Customer Service is the starting point of contact with the customer, it is the sector of the company that needs the most training to receive and respond to the client’s needs. The objective of this research work is: determine the characteristics of Customer Service in Ciudad del Este. In the investigated topic, the descriptive Transactional Non-Experimental Research design was determined; the type of research that was adjusted was the descriptive one. The results obtained confirm that a new approach to customer service is necessary, focused on the customer as the center of the effort of the companies.
Keywords: Administration, Quality, Customer Service, Competitive Differentiation
Abstract
Customer Service is the starting point of contact with the customer, it is the sector of the company that needs the most training to receive and respond to the client’s needs. The objective of this research work is: determine the characteristics of Customer Service in Ciudad del Este. In the investigated topic, the descriptive Transactional Non-Experimental Research design was determined; the type of research that was adjusted was the descriptive one. The results obtained confirm that a new approach to customer service is necessary, focused on the customer as the center of the effort of the companies.
Keywords: Administration, Quality, Customer Service, Competitive Differentiation
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